20+ years in business has taught me this:
You don’t rise and fall with the market unless you let yourself.
And in 2025, I had to relearn that lesson.
The year began with real momentum.
My pipeline was active. Conversations were progressing. Deals were close.
But as the months passed, things began to shift.
The energy changed. People grew cautious.
Deals that seemed ready to close suddenly hit pause.
At first, I wondered if it was just me. Then I spoke to other franchise brokers across the country. They were seeing the same thing.
Economic headlines.
Tariff uncertainty.
Market hesitation.
It was shaking confidence, and when people get nervous, they stop making decisions.
Here’s what experience has taught me:
You can’t control the economy.
You can’t control election cycles or market swings.
And you certainly can’t control when others feel ready to act.
But you can control what you do in the meantime.
That’s exactly what I focused on.
I stayed at work.
I kept the conversations going.
I showed up, even when progress felt slow.
Because over time, I’ve learned this:
The most successful business owners aren’t the ones who avoid slowdowns. They’re the ones who stay consistent through them.
And eventually, the cycle turns. It always does.
The phrase “this too shall pass” isn’t just for the hard seasons, it’s a reminder in the good times too.
When business is slow, don’t lose your head.
When business is booming, don’t lose your discipline.
That’s how you build something sustainable.
And if you’ve been sitting on the sidelines, waiting for the “perfect time” to explore franchise ownership, I’ll be direct with you:
That time isn’t coming.
There will always be noise and always be uncertainty.
But your future doesn’t wait for perfect conditions. It waits for a decision.
So ask yourself
Are you going to keep waiting?
Or are you ready to move forward even when things feel uncertain?
Because that’s what the most successful people do.
And when the next wave comes, they’re already in position.
If you are curious whether franchising could be the right next step for you, let’s talk.
Let's hop on a quick, no-obligation call. In just 15 minutes, I'll help you uncover the best franchise opportunities tailored to your goals, avoid common pitfalls, and take the first step toward financial freedom in 2026.
Click here to schedule your call now—spots are filling up fast!
Ever Upward!
Keith
