When I start working with a new candidate, something interesting happens.
They come to me excited about franchise opportunities. They're ready to invest. They want to get started.
Then I mention something that changes the conversation:
"You can't just pick a franchise off the shelf and write a check. You have to be approved."
Suddenly, a new fear enters the picture.
"Wait... what if they don't approve me?"
And here's what I tell them: That fear is actually protecting you.
Let me explain how this works.
When a franchisor sells a territory to a candidate, they can't sell it to anybody else. These are usually protected territories.
So they want to make sure that every territory they award is going to somebody who's going to maximize the profit potential of that territory.
Why does this matter so much to them?
Because in almost all instances, the franchisor is going to collect some kind of royalty on your revenue. They have a vested interest in your success.
They want you to do as well as possible.
But they also want to make sure you're performing to the highest level.
Here's what most people don't realize:
The franchise approval process isn't designed to keep you out. It's designed to protect both of you.
Think about it from the franchisor's perspective:
Every territory they award is a bet on someone's ability to execute their proven system and contribute to the brand's overall success.
They're not looking for perfect people.
They're looking for people who can be trained, who can follow systems, and who have the resources and commitment to succeed.
Now, here's where this gets interesting for you as a candidate:
When a franchisor is selective about who they approve, you're joining a community where everyone was chosen because they have the best chance of success.
That matters when you need support, advice, or partnership opportunities down the road.
Part of my process is helping candidates put their best foot forward.
I want to make sure you're presenting yourself in the best possible way so you can have whatever opportunity you want.
Generally, people are going through two or three different discovery processes with two or three different franchises at the same time.
My job is to make sure that if there's something you're really interested and excited about, you're going to get approved for it.
So when that fear of "what if they don't approve me?" shows up, reframe it:
This isn't rejection you should fear. It's protection you should embrace.
The approval process ensures you're joining a proven system with vetted partners, where both you and the franchisor are committed to mutual success.
Your job isn't to be perfect. Your job is to be prepared, honest, and committed.
If you're serious about franchise ownership, let's make sure you're positioned for approval at the opportunities that excite you most.
Let's hop on a quick, no-obligation call. In just 15 minutes, I'll help you understand what franchisors are looking for and how to present yourself for the best opportunities.
Click here to schedule your call now – spots are filling up fast!
Ever upward! Keith
P.S. The approval process isn't a barrier – it's quality control that protects your investment. Let me show you how to navigate it successfully.
