The #1 Mistake Smart Professionals Make When Exploring Business Ownership

Keith LiscioDecember 12, 2025

I've noticed something over the years working with professionals exploring franchise ownership.

Too many people come to me running away from something.

A bad boss. A dead-end job. A layoff. Corporate politics that drain the soul.

And I get it, I really do.

But here's what I've learned: if you're just escaping a bad situation, you're starting from the wrong place.

The Problem with Running Away

When you're running away from something, you're making decisions based on fear and frustration.

But business ownership? That's not an exit strategy.

It's a life strategy.

And there's a massive difference.

What You Should Be Running Toward

The professionals I see succeed in franchising? They're running toward something specific.

They want higher income potential without a salary cap.

They want control of their time - not just weekends off, but the freedom to build a schedule around their life.

They want to create a legacy for their families, something tangible they can pass down or sell at retirement.

They want tax benefits that employees simply don't have access to, the kind that can save them $30,000+ annually.

They want real ownership, not just equity in a 401k that someone else manages.

These are people building toward something, not fleeing from something.

So as we head into 2026, I want you to ask yourself something:

Are you running away from something, or running toward the life you actually want?

Because if it's the latter - if you can paint a clear picture of what you're building toward, then we should talk.

Not about escaping your current situation.

About designing your future.

That's when business ownership becomes not just possible, but inevitable.

Ready to stop reacting and start building?

Let's hop on a quick, no-obligation call. In just 15 minutes, I'll help you clarify what you're running toward, explore franchise opportunities that align with your vision, and map out what 2026 could look like when you're in control.

Click here to schedule your call now—December spots filling fast.

The difference between running away and running toward? That's the difference between another job and a legacy.

Let's build the latter.

Ever Upward!

Keith

P.S. The best time to start building toward something is when you have clarity, not when you're desperate. December's slower pace gives you space to think clearly. Let's use it wisely.

What would building your ideal 2026 actually look like? Let me know below.

Featured Franchises

PRIVACY POLICYCONTACT USPOWERED BY  FRANCHISE BROKERS ASSOCIATION
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram