When most people think about franchise investments, their minds immediately jump to international franchises like McDonald's or KFC. But here's a surprising truth I've discovered: sometimes, a $100K investment can actually outperform a $500K-$1M franchise investment. It’s counterintuitive, but small investments are actually more profitable and recover capital in a shorter period of time. Let […]

Here's a conversation I've had more times than I can count. I present a candidate with a strong franchise opportunity -  solid unit economics, a growing category, and a proven system. They do a quick Google Maps search, spot a few similar businesses nearby, and say: "There's already a lot of competition in my area. […]

Most executives are sitting on a huge advantage that they often overlook. Over their years of experience, they've acquired all the skills required to run a business successfully But I hear the same worry almost every week: "Keith, I've never run a service business." "I don't know the first thing about home services." "How can […]

Want to switch careers or move into a new industry? It's harder than it should be. You know you could do the job. Your skills clearly transfer. But hiring managers only want people who've done that exact role, in that exact industry, before. So they say no. I know how this works… because for 20 […]