Most people set goals in January. I focus on something else entirely.

We’re nearing the end of January, and this is where most people begin to lose steam. The excitement of a new year fades.

But by the time the month winds down, reality sets in:

Work piles up, life happens, motivation fades. And those goals? They quietly drift into the background.

I’ve been there too.

Early in my career, I used to treat goal-setting like the ultimate productivity hack.

But over time, especially working with franchise candidates, I realized something important:

Goals are direction. Habits are momentum.

You don’t need a perfect year to succeed. You need repeatable behaviors that move you forward even when things don’t go to plan.

Setting goals without building habits is like rowing a boat without a current.. you’re moving, but every inch takes effort. Habits create the current that carries you forward, even when your energy dips.

That’s how I now approach the start of every year: not with lofty resolutions, but with a renewed commitment to what I can actually control.

For me, that means:

– Showing up consistently on LinkedIn to share valuable insights.

– Publishing newsletters like this one to stay connected and serve.

– Responding promptly to every candidate who reaches out.

– Staying focused on the building blocks of my business, day in and day out.

It’s not glamorous work. But it’s the kind of work that compounds - quietly at first, then all at once.

And this is exactly how I guide candidates through the franchise discovery process:

✅ We start by getting clarity using analytical tools like the Zorakle Profile to uncover your strengths, motivations, and ideal ownership style.

✅ We take a structured, step-by-step approach with in-depth research, curated franchise matches, and honest discussions about fit.

✅ You don’t do it alone. I personally mentor you through the entire process - helping you stay consistent, navigate uncertainty, and move forward with clarity and confidence.

✅ When the time comes, I advocate on your behalf and connect you with trusted partners for financing, legal, or accounting guidance, if needed.

Because building a business isn’t about one big decision, it’s about building the habits, systems, and support that make success sustainable.

So if January hasn’t gone quite the way you hoped, don’t abandon your ambition. Shift your focus to the process and surround yourself with people who can guide it.

And if business ownership is part of your long-term vision, the right franchise can give you more than just a business model, it can give you the structure, accountability, and rhythm to stay consistent all year long.

Click here to schedule your call now— spots filling fast.

Ever upward!

Keith