Last week, I was sitting in my office, looking at photos from my journey:
The kid heading off to Wharton, the entrepreneur who built his first business from nothing and now, the franchise broker helping others build their dreams.
That’s when it clicked.
The one thing that separated every breakthrough moment from every missed opportunity wasn't talent, luck, or timing.
It was choosing "What's next?" over "What if?"
Fortitude over fear.
Courage over caution.
Success over sabotage.
The difference between those two mindsets? Everything.
Here's what I've learned after decades in business: regret weighs on someone's shoulders far heavier than any risk ever could.
I see it all the time with the professionals I work with. Talented, capable people who spend years wondering:
Meanwhile, life keeps moving, opportunities fade, and five years later, they're still asking the same "what if" questions.
Let me share the leaps that changed everything for me:
Leap 1: Leaving home for business school when I had a comfortable, safe path ahead of me.
Leap 2: Starting my first business, even though I was completely unprepared. Yes, I made a thousand mistakes. Yes, I lost money. But it prepared me for what came next.
Leap 3: Launching my recruiting firm, armed with the hard-won lessons from my failures. This time, I was ready. I built it successfully and ran it for nearly 20 years.
Leap 4: When I could have retired comfortably, I chose "what's next" instead. I discovered franchise brokering and it became the most fulfilling work of my career.
Each leap taught me something crucial: You don't have to be perfectly prepared to start. You just have to start.
When you shift from "what if" to "what's next," something magical happens:
You build the life you want, not just the business you want.
For some people, that means financial freedom. For others, it's time freedom - the ability to live life on your own terms.
But here's what I know for certain: owning your own business gives you more control over your life, your time, and your finances.
Is it tough at first? Absolutely.
But when you work through those initial challenges, especially with a proven franchise system backing you, you can achieve the success and lifestyle you've always dreamed of.
Here's the truth that most people don't realize: opportunities disappear faster than you think.
Today, you have the chance to:
But that opportunity won't wait around while you're limited to "what if" mode.
The franchise owners in our network who are building wealth and time freedom right now? They all had one thing in common:
They chose to bet on themselves instead of betting on someone else's company.
My best wish for you is simple: choose to bet on yourself.
Stop asking "what if" and start asking "what's next."
Because the life you want - the freedom, the security, the legacy - it's all possible. But only if you take that first step.
Ready to turn your "what if" into "what's next"?
Let's hop on a quick call. In just 15 minutes, I'll help you explore franchise opportunities that align with your goals and show you exactly what your "next" could look like.
Click here to schedule your call now—your future self will thank you
Talk soon,
Keith
P.S. Every successful franchise owner I work with started exactly where you are right now at the crossroads between "what if" and "what's next." The only difference? They chose to move forward. Don't let another year pass wondering. Let's explore your options today
