A father approaching retirement came to me with a clear vision. Build something semi-passive that could support his son and fund his own freedom.

But what he discovered in our strategy session completely flipped the script.

We started exploring franchise options together. One territory would certainly work for his goals.

But as we dug into the numbers, something became clear. Two territories were actually the better play.

Here's what made the difference.

The franchise fee gets discounted when you buy multiple territories upfront. That's instant savings on day one.

The operational costs don't scale linearly. Your marketing spend, support systems, and overhead don't double just because you're running two territories instead of one.

But the revenue potential? That absolutely doubles.

For someone building a legacy business, one that needs to generate income for both a son starting his career and a father entering retirement, the economics of two territories created a real advantage.

He's pulling the trigger on both.

And yet, the same question had an entirely different answer for another client.

When Less Really Is More

Another client asked me the exact same question:

Should she buy multiple territories?

My answer. Absolutely not.

She was looking at a staffing franchise. Great business model, solid franchisor, proven track record.

But here is what the data showed. The top operator in her market was thriving with a single territory and still had significant room to grow.

Why would she split her focus and capital across two locations when the first one had untapped potential?

Instead of expanding geographically, I recommended she invest those dollars into dominating her first territory. Build it out completely. Maximize its potential.

Down the road, maybe three to five years, adding a second territory might make perfect sense.

But today? One territory gave her the best shot at success.

It's Never About the Franchise Alone

Here's what these stories really show:

The right franchise strategy isn't about the brand, the industry, or even the business model.

It is about how that franchise fits into your specific situation.

→ What are you trying to accomplish? (Legacy building vs. career transition)

→ What resources do you have available? (Time, capital, skills)

→ What is your timeline? (Immediate income vs. long-term wealth)

→ Who is involved? (Solo venture vs. family business)

The father needed two territories because his goals demanded it. The staffing client needed one because her success depended on focus.

Same question. Completely different answers.

What Is Your Right Answer?

If you are considering franchise ownership, you have dozens of strategic decisions ahead of you, and the territory question is just the beginning.

That is why I do not just match people with franchises. I help them build strategies that actually work for their lives.

Want to explore what makes sense for your specific situation?

Let us hop on a quick call. In 15 minutes, I will help you think through the opportunities that align with your goals, and we will start mapping out a strategy that fits.

I do a handful of these calls each week, and they often spark clarity in just minutes.

Schedule your no-obligation call here.

Ever Upward!

Keith

P.S. That father and son are not just buying a business. They are building a platform for two generations. What could the right strategy unlock for your family’s future?