Think of a franchise discovery call like a first date. Anyone can put their best foot forward for an hour.
But it's the subtle signs - how they handle tough questions, their transparency about past challenges, their vision for growth - that truly reveal their character.
I've seen too many savvy business people miss these crucial signals, leading to costly mistakes that could have been avoided with the right approach.
So, let me share the five most revealing questions to ask in your next franchise presentation (and what their answers really tell you):
When you’re exploring franchise opportunities, you’re not just picking a business—you’re choosing a partner.
And let’s face it, competition is everywhere. So, how does this brand set itself apart? Look beyond the surface of their franchise package.
Are they constantly innovating and staying ahead in their market?
A great franchisor doesn’t settle for "good enough." They’re always evolving their products or services, creating new opportunities for their franchisees to thrive.
2. What are the common challenges your franchisees encounter?
Owning a business is fulfilling, but it comes with its fair share of risks. Asking about the struggles that franchisees face will provide insight into possible challenges ahead.
One of the most significant hurdles almost every franchisee faces is hiring, training, and retaining quality employees. The best franchise systems have robust procedures and support systems in place to help franchisees navigate these staffing challenges so you are able to create a business that runs smoothly without you.
How a franchisor addresses these challenges speaks volumes about the level of support they provide. A good franchisor won’t gloss over the hardships—they’ll highlight how they assist franchisees in overcoming them.
3. What are the advantages of using a franchise broker?
Working with a franchise broker can save you time, money, and stress.
With thousands of franchises available,
A franchise broker has already done the heavy lifting, presenting opportunities that align with your goals, skills, and financial situation.
But here's what really matters: franchise brokers are paid by the franchisor, not you. This means you get professional guidance at no cost, while still receiving the same price as going directly to the franchisor.
Plus, franchisors respect the vetting process brokers use, often leading to higher approval rates for broker-referred candidates.
4. What training and resources are provided to ensure your success?
The beauty of franchising lies in its systematic approach to success. When evaluating training programs, look beyond the initial onboarding. The best franchisors offer comprehensive support that includes:
Pay special attention to how they handle continuous improvement. Are they actively updating their training based on franchisee feedback?
5. What makes this franchise a great opportunity?
This question often reveals the true DNA of a franchise system. Strong franchisors will point to specific metrics: unit economics, territory availability, market demand, and growth potential.
But more importantly, they'll show you their vision for the future.
Look for franchisors who can demonstrate:
These 5 questions will give you a full understanding of the Franchise landscape, and with a trusted broker, you’ll make the best decision for your future.
This is your path to financial freedom and wealth creation with business ownership.
Ready to explore if franchising is the right path for you?
Let's hop on a quick, no-obligation call. In just 15 minutes, I'll help you uncover the best franchise opportunities tailored to your goals, avoid common pitfalls, and take the first step toward financial freedom in 2025.
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