Why "Famous" Franchises Might Be Your Worst Investment Move

Keith LiscioJuly 4, 2025

Think McDonald's means money? Think again.

When most people think of "franchise investment," their minds immediately jump to the big names: McDonald's, Subway, Dunkin'.

But here's what happened when two of my clients ignored the flashy brands and followed my assessment process instead...

Mike and Jeff came to me with the typical franchise mindset. They were looking at well-known brands, thinking bigger meant better returns.

Then we did their entrepreneurial assessment.

The results?

They were perfect for a business they'd never heard of: Mobility City.

Fast forward to today: They just had their grand opening, and they had to shut down their website because they were getting too many calls before they were ready to handle them.

Let me share why these "unknown" franchises are rushing today, and how you can find similar hidden goldmines.

The Discovery Process That Changes Everything

Here's where most people go wrong: They pick a franchise based on their interests instead of their strengths.

"I love coffee, so I'll open a coffee shop."

"I enjoy fitness, so I'll buy a gym franchise."

But successful franchising isn't about your hobbies, it's about matching your skills to market opportunities.

When Jeff came to me, he said, "I don't have a sales mentality. I'm not comfortable beating the street for business."

Perfect. Because Mobility City doesn't require aggressive sales. It requires consultative problem-solving - exactly what Jeff had been doing for 23 years in IT managed services.

My assessment process revealed:

Result?

A franchise that plays to his strengths while serving a growing market.

The Real Secret: It's Not What You Know, It's What You Discover

I represent over 800 franchise companies across 37 different categories.

Most people have heard of maybe 20 of them.

That means there are 780+ proven business models flying completely under the radar, franchises that are:

The franchise systems I work with aren't household names because they don't need to be.

They're too busy helping their owners build wealth through steady, profitable operations.

Why This Matters for Your Future

While others chase the "famous" franchise brands, you have an opportunity to get ahead of the curve.

These hidden goldmines offer:

But here's the key: You can't find these opportunities by browsing franchise websites or attending franchise trade shows.

You find them through proper assessment and guided discovery.

Your Next Step

The assessment that guided Mike and Jeff to Mobility City isn't just a questionnaire.

It's a systematic process that matches your unique profile to businesses where people with similar backgrounds have already succeeded.

It reveals opportunities you never knew existed and shows you why they're perfect for your specific situation.

But here's what makes the difference:

Having an experienced guide who knows which questions to ask, which red flags to watch for, and how to navigate the discovery process efficiently.

I've helped many professionals transition from corporate careers to franchise ownership, and I've seen the costly mistakes people make when they try to do this alone. More importantly, I've seen the incredible success that comes when someone finds their perfect match.

The best part?

My guidance comes at no cost to you. The franchisors handle my fees, so you get expert direction while paying the same price you'd pay going direct.

Most people spend months researching franchises online and still miss the best opportunities. In one conversation, I can narrow down 800+ options to the 3-5 that actually fit your goals, skills, and financial situation.

Ready to discover your hidden goldmine?

Let's hop on a quick, no-obligation call. In just 15 minutes, I'll help you uncover franchise opportunities that match your strengths, avoid the overcrowded markets, and take the first step toward financial freedom in 2025.

[Click here to schedule your call now—spots are filling up fast!]

Talk soon,

Keith

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