A father approaching retirement came to me with a clear vision. Build something semi-passive that could support his son and fund his own freedom. But what he discovered in our strategy session completely flipped the script. We started exploring franchise options together. One territory would certainly work for his goals. But as we dug into […]
Here's something I've noticed after years of guiding people toward franchise ownership: The most expensive decisions aren't the ones where people take action and fail. They are the ones where people never take action at all. Research. Analyze. Wait for the perfect moment. Repeat. Meanwhile, time keeps moving, opportunities pass, and the cost of inaction […]
When you hear 'franchise,' what comes to mind? Most people say McDonald's. But there’s a whole universe of franchises you’ve never heard of and one might be your perfect fit. Here's what happens during our first conversation: I present different franchise options during our discovery session. The compliment I hear most often? "You're showing me […]
Most people think a franchise consultant just introduces you to brands. "I'm working with the franchise now. I don't need you anymore." But that's just the beginning. I've seen too many people make costly mistakes because they stop using their consultant's services at exactly the wrong time. Here's the reality: Once I introduce you to […]
I just talked a client out of spending more money with me. Here's what happened: I'm working with a woman exploring a staffing franchise. She started by weighing two options: buy an existing territory or start fresh with a new one. Then, mid-conversation, she had what seemed like a brilliant idea: "Keith, why not do […]
Here’s the ugly truth: 80% of independent business startups fail within their first five years, according to the Small Business Administration. That's not just a statistic – it represents thousands of shattered dreams and depleted savings accounts. But here's where it gets interesting: Over 80% of franchise businesses are still operating after five years. Not […]
I need to tell you about my first business. Not because it was successful. It wasn't. Not because I made smart decisions. I didn't. But because that "failure" might be the most valuable thing that ever happened to me. Here’s the Setup On paper, I was prepared to run a business. I'd grown up in […]
As I look back on my journey from that nervous kid heading to Villanova to running a successful franchise consulting business today, I can see the thread that connects it all. It wasn't luck. It wasn't perfect timing. It wasn't even knowing exactly what I was doing. It was a pattern of choosing growth over […]
A viral mindset shift called the “October Theory” has taken off on TikTok, and it might just be the reset you didn’t know you needed. The idea is simple but powerful: It treats October as a “second New Year.” A natural time to reflect, reset, and realign before the chaos of the holidays and the […]
When I start working with a new candidate, something interesting happens. They come to me excited about franchise opportunities. They're ready to invest. They want to get started. Then I mention something that changes the conversation: "You can't just pick a franchise off the shelf and write a check. You have to be approved." Suddenly, […]
A father came to me with a simple goal: help his son become a business owner. But there was a problem. His son wasn't ready to quit his job. In fact, he actually liked his job, he just wasn't hitting his financial goals. So we explored full-time franchise opportunities. Restaurant concepts. Service businesses. Home-based operations. […]
Most people set goals in January. I focus on something else entirely. We’re nearing the end of January, and this is where most people begin to lose steam. The excitement of a new year fades. But by the time the month winds down, reality sets in: Work piles up, life happens, motivation fades. And those […]
If you’ve been told that now’s the perfect time to buy an existing business, you’re not alone. A popular narrative has taken hold, what some call the “Silver Tsunami.” The idea is simple: Baby boomers are retiring. Thousands of profitable businesses in essential industries are about to flood the market. And you can scoop one […]
