Think McDonald's means money? Think again. When most people think of "franchise investment," their minds immediately jump to the big names: McDonald's, Subway, Dunkin'. But here's what happened when two of my clients ignored the flashy brands and followed my assessment process instead... Mike and Jeff came to me with the typical franchise mindset. They […]
The most successful franchise owners I work with aren't necessarily the ones with the most business experience. Instead, they were executives turned business owners. What set them apart was how they approached franchise ownership with the right strategy and the right mindset. After helping many corporate professionals transition into successful franchise ownership, I've identified five […]
Here’s the hard truth: 1.6 million Americans were laid off in October 2024 alone. That’s 50,000 people waking up each day to learn their “secure” job wasn’t so secure after all. Yet most working professionals still believe starting a business is riskier than staying employed. But ask yourself this: What’s really riskier — betting on […]
In the summer of 2022, I began working with a highly thoughtful and detail-oriented candidate. She’s not indecisive, she’s deliberate. Over the past two and a half years, she’s come close to moving forward with several franchise opportunities. Each time, something gave her pause. Recently, it hit me: If she’d moved forward back then, she’d […]
While everyone's panicking about AI replacing jobs, smart investors are quietly positioning themselves in businesses that AI can't touch. Here's a surprising truth I've discovered: the most AI-resistant businesses aren't the ones fighting technology, they're the ones that don't need to. And franchising? It's perfectly positioned to thrive in an AI-dominated world. Let me break […]
When I first left my corporate career at Kraft to start my own business, something interesting happened. Lots of my colleagues mentioned that they were envious of the path I'd chosen to take... even though they were all free to take that same path. This reaction got me thinking about a pattern I see everywhere […]
Microsoft just laid off over 6,000 employees - roughly 3% of its global workforce, as it enacts sweeping structural shifts to align with its AI ambitions. Google, Amazon, and Meta have followed similar paths, cutting tens of thousands of high-performing professionals. If you're one of them, I know this feels overwhelming. The uncertainty, the financial […]
The moment before you jump from a plane is pure tension. You’re strapped in. You’ve trained. You’re ready. But as the door opens and the wind rushes in, your instincts scream: “Wait.” That split-second of hesitation? It’s the same moment that holds most employees back from becoming entrepreneurs. Every week, I meet corporate professionals who […]
Have you ever felt that subtle feeling of “The Sunday Scaries”? That sinking feeling as another week of meetings, deadlines, and office politics approaches? You're not alone. What's truly frightening isn't quitting your job. It's realizing how long you've been quietly burning out without even noticing. It manifests as: You tell yourself it's fine because […]
The #1 fear I hear from corporate professionals exploring business ownership? "I can't afford to quit my job and lose my steady income." But here's the good news: You don't have to choose between your current paycheck and future wealth-building through franchising. After helping dozens of corporate professionals transition into successful franchise ownership, I've discovered […]
When you hear 'franchise,' what comes to mind? Most people say McDonald's. But there’s a whole universe of franchises you’ve never heard of and one might be your perfect fit. Here's what happens during our first conversation: I present different franchise options during our discovery session. The compliment I hear most often? "You're showing me […]
Most people think a franchise consultant just introduces you to brands. "I'm working with the franchise now. I don't need you anymore." But that's just the beginning. I've seen too many people make costly mistakes because they stop using their consultant's services at exactly the wrong time. Here's the reality: Once I introduce you to […]
I just talked a client out of spending more money with me. Here's what happened: I'm working with a woman exploring a staffing franchise. She started by weighing two options: buy an existing territory or start fresh with a new one. Then, mid-conversation, she had what seemed like a brilliant idea: "Keith, why not do […]
