Last week, I was sitting in my office, looking at photos from my journey: The kid heading off to Wharton, the entrepreneur who built his first business from nothing and now, the franchise broker helping others build their dreams. That’s when it clicked. The one thing that separated every breakthrough moment from every missed opportunity […]
September 5, 2025 Here's something that might surprise you: The biggest barrier to franchise ownership isn't money, experience, or finding the right opportunity. It's fear. I see this pattern every single week. Successful executives who can navigate complex corporate politics and lead teams, yet they freeze up when it comes to taking control of their […]
Have you ever stood in the cereal aisle, overwhelmed by 47 different breakfast options, only to walk away with nothing? That's exactly what's happening to aspiring business owners every single day. Here's a counterintuitive truth I've discovered after helping many entrepreneurs find their perfect franchise match: More options don't create more freedom, they create paralysis. […]
August 22, 2025 When most people think "franchise," they picture expensive storefronts, massive overhead costs, and popular brands like McDonald’s. But here's what I've discovered after helping dozens of entrepreneurs make the leap to franchise ownership: the most profitable franchise opportunities often have the smallest office space requirements. Let me show you why home-based franchises […]
I've been playing pickleball for a while now, and recently I realized something: This sport has taught me more about the transition from employee to business owner than any career counselor ever could. Let me explain why this matters for anyone considering franchise ownership. Pickleball is played on a court that's about a third the […]
Last week, someone asked me what's the one piece of advice I always share with my daughter. My daughter is an actress - a talented and successful one who's done Chicago theater and recently moved to LA to chase bigger opportunities. It's a tough industry. One day you're starring in a production, the next day […]
23 years ago, I lost everything. I used to import Italian ceramics for a living. For ten years, I had what looked like a dream business from the outside. I got to travel to Italy regularly, enjoyed incredible food, and met wonderful people along the way. But here's the truth: the business just "struggled along" […]
Growing up, my dad was incredibly successful. He owned a dry cleaning shop, a liquor store, and a meat market. These businesses put me through college and gave our family a great life. But there was one thing that always stuck with me: Dad did everything himself. He was the boss, so he handled every […]
He had spent nearly a decade building a well-regarded consulting business. Respected in his network. Always busy. Seen as a success. But behind closed doors, the story was different. Despite his professional image, he confessed something to me that few are willing to admit: He wasn’t hitting the financial benchmarks he’d set for himself. And […]
July 11, 2025 Most professionals I meet have followed the same playbook their entire careers. Land a solid corporate role. Work hard. Climb the ladder. Repeat. And honestly? This approach works beautifully for many people - until it doesn't. Here's what no one talks about in corporate America: every ambitious professional eventually reaches a ceiling. […]
When you hear 'franchise,' what comes to mind? Most people say McDonald's. But there’s a whole universe of franchises you’ve never heard of and one might be your perfect fit. Here's what happens during our first conversation: I present different franchise options during our discovery session. The compliment I hear most often? "You're showing me […]
Most people think a franchise consultant just introduces you to brands. "I'm working with the franchise now. I don't need you anymore." But that's just the beginning. I've seen too many people make costly mistakes because they stop using their consultant's services at exactly the wrong time. Here's the reality: Once I introduce you to […]
I just talked a client out of spending more money with me. Here's what happened: I'm working with a woman exploring a staffing franchise. She started by weighing two options: buy an existing territory or start fresh with a new one. Then, mid-conversation, she had what seemed like a brilliant idea: "Keith, why not do […]
