I get this question on almost every discovery call. "Keith, I love the idea of owning a franchise. But I've never run a senior care agency. I've never managed a home services crew. I've never sold a single bottle of cleaning solution in my life. Doesn't that disqualify me?" Short answer: No. Longer answer: It […]
A senior tech executive booked a call with me recently. He is not in trouble. His company is doing fine. His paycheck still lands on the 15th and the 30th. But he is paying attention. He sees what AI is doing to the work he has spent two decades getting good at. So he is […]
Most people think a career disruption is a setback. One of my candidates recently proved it's actually a head start. Here's what happened. He was a senior professional at a major firm. Solid track record. Respected in his space. Then his role was eliminated. Most people in that situation default to one playbook: update the […]
Recently, two partners hopped on a call with me. They'd built a coffee company together years ago. They knew exactly what a food business demands - the long hours, the margins and the operational systems. So when the topic of franchising came up, their minds went where most people's minds go. McDonald's. Subway. Fast food. […]
I had a conversation last week that I haven't been able to shake. A professional reached out. This sharp guy just landed a great new role with solid income, real upside, the kind of position most people would call a win. And he was genuinely happy about it. But somewhere in the middle of our […]
Some people come to me knowing exactly what they want. These two partners came to me knowing exactly what they wanted to build together. By the time we got on our first call, they'd already been in business together for years. Real estate investments. A coffee roasting company. Multiple ventures built side by side. Not […]
Most people assume expert guidance comes with a price tag. In the franchise world, that assumption is costing them months of the wrong research, missed opportunities, and real money. I was wrapping up a franchise presentation with a client. We had spent an hour going through 15 different brands. Narrowed it down to two worth […]
Almost every client I talk to comes in with the same picture in their head. They go straight to the brands they already know. McDonald's. Chick-fil-A. Subway. Big names with proven track records feel safe. But here's what they don't realize and what I find myself explaining on almost every client call. The early money […]
I was on a call with a client recently. He had done his research. He knew the industries he liked. He even had a specific category in mind - HVAC. Strong demand, solid margins, a business he felt he understood. Before I showed him a single brand, I asked him one question. How involved do […]
Here's something most people don't expect when they start working with me. They come in thinking they'll need to do months of research, spreadsheets, and comparing franchise after franchise. That's not how this works. In a recent conversation with a candidate, I walked him through 15 different franchise concepts across multiple industries and price points. […]
I get this question on almost every discovery call. "Keith, I love the idea of owning a franchise. But I've never run a senior care agency. I've never managed a home services crew. I've never sold a single bottle of cleaning solution in my life. Doesn't that disqualify me?" Short answer: No. Longer answer: It […]
A senior tech executive booked a call with me recently. He is not in trouble. His company is doing fine. His paycheck still lands on the 15th and the 30th. But he is paying attention. He sees what AI is doing to the work he has spent two decades getting good at. So he is […]
Most people think a career disruption is a setback. One of my candidates recently proved it's actually a head start. Here's what happened. He was a senior professional at a major firm. Solid track record. Respected in his space. Then his role was eliminated. Most people in that situation default to one playbook: update the […]
