Here's something I've noticed after years of guiding people toward franchise ownership: The most expensive decisions aren't the ones where people take action and fail. They are the ones where people never take action at all. Research. Analyze. Wait for the perfect moment. Repeat. Meanwhile, time keeps moving, opportunities pass, and the cost of inaction […]
When you hear 'franchise,' what comes to mind? Most people say McDonald's. But there’s a whole universe of franchises you’ve never heard of and one might be your perfect fit. Here's what happens during our first conversation: I present different franchise options during our discovery session. The compliment I hear most often? "You're showing me […]
Most people think a franchise consultant just introduces you to brands. "I'm working with the franchise now. I don't need you anymore." But that's just the beginning. I've seen too many people make costly mistakes because they stop using their consultant's services at exactly the wrong time. Here's the reality: Once I introduce you to […]
I just talked a client out of spending more money with me. Here's what happened: I'm working with a woman exploring a staffing franchise. She started by weighing two options: buy an existing territory or start fresh with a new one. Then, mid-conversation, she had what seemed like a brilliant idea: "Keith, why not do […]
Here’s the ugly truth: 80% of independent business startups fail within their first five years, according to the Small Business Administration. That's not just a statistic – it represents thousands of shattered dreams and depleted savings accounts. But here's where it gets interesting: Over 80% of franchise businesses are still operating after five years. Not […]
I need to tell you about my first business. Not because it was successful. It wasn't. Not because I made smart decisions. I didn't. But because that "failure" might be the most valuable thing that ever happened to me. Here’s the Setup On paper, I was prepared to run a business. I'd grown up in […]
As I look back on my journey from that nervous kid heading to Villanova to running a successful franchise consulting business today, I can see the thread that connects it all. It wasn't luck. It wasn't perfect timing. It wasn't even knowing exactly what I was doing. It was a pattern of choosing growth over […]
A viral mindset shift called the “October Theory” has taken off on TikTok, and it might just be the reset you didn’t know you needed. The idea is simple but powerful: It treats October as a “second New Year.” A natural time to reflect, reset, and realign before the chaos of the holidays and the […]
When I start working with a new candidate, something interesting happens. They come to me excited about franchise opportunities. They're ready to invest. They want to get started. Then I mention something that changes the conversation: "You can't just pick a franchise off the shelf and write a check. You have to be approved." Suddenly, […]
September 26, 2025 Most people chase success but very few define it. After helping countless professionals transition into business ownership, I’ve noticed a pattern: People are working hard, climbing the ladder, hitting their salary goals…yet still feel unfulfilled. Why? Because they never ask the one question that changes everything: "When I achieve my goals, what […]
Here's something I've noticed after years of guiding people toward franchise ownership: The most expensive decisions aren't the ones where people take action and fail. They are the ones where people never take action at all. Research. Analyze. Wait for the perfect moment. Repeat. Meanwhile, time keeps moving, opportunities pass, and the cost of inaction […]
When you hear 'franchise,' what comes to mind? Most people say McDonald's. But there’s a whole universe of franchises you’ve never heard of and one might be your perfect fit. Here's what happens during our first conversation: I present different franchise options during our discovery session. The compliment I hear most often? "You're showing me […]
Most people think a franchise consultant just introduces you to brands. "I'm working with the franchise now. I don't need you anymore." But that's just the beginning. I've seen too many people make costly mistakes because they stop using their consultant's services at exactly the wrong time. Here's the reality: Once I introduce you to […]
