When most people start exploring franchises, the first thing they do is reach for names they recognize. McDonald's. Subway. Chick-Fil-A. Safe, familiar, and proven. But here's what that instinct is actually telling you - you're shopping by brand recognition, not by fit. And in franchising, that's one of the most expensive mistakes you can make. […]
There's a pattern I see in almost every first conversation with a serious prospect. Before we've talked about their goals, their finances, or what kind of life they want to build, they've already crossed half the franchise world off their list. No food. No cleaning. No pest control. Definitely not painting. I get it. These […]
Here's a conversation I've had more times than I can count. I present a candidate with a strong franchise opportunity - solid unit economics, a growing category, and a proven system. They do a quick Google Maps search, spot a few similar businesses nearby, and say: "There's already a lot of competition in my area. […]
Most executives are sitting on a huge advantage that they often overlook. Over their years of experience, they've acquired all the skills required to run a business successfully But I hear the same worry almost every week: "Keith, I've never run a service business." "I don't know the first thing about home services." "How can […]
Want to switch careers or move into a new industry? It's harder than it should be. You know you could do the job. Your skills clearly transfer. But hiring managers only want people who've done that exact role, in that exact industry, before. So they say no. I know how this works… because for 20 […]
I get this question on almost every discovery call. "Keith, I love the idea of owning a franchise. But I've never run a senior care agency. I've never managed a home services crew. I've never sold a single bottle of cleaning solution in my life. Doesn't that disqualify me?" Short answer: No. Longer answer: It […]
A senior tech executive booked a call with me recently. He is not in trouble. His company is doing fine. His paycheck still lands on the 15th and the 30th. But he is paying attention. He sees what AI is doing to the work he has spent two decades getting good at. So he is […]
Most people think a career disruption is a setback. One of my candidates recently proved it's actually a head start. Here's what happened. He was a senior professional at a major firm. Solid track record. Respected in his space. Then his role was eliminated. Most people in that situation default to one playbook: update the […]
Recently, two partners hopped on a call with me. They'd built a coffee company together years ago. They knew exactly what a food business demands - the long hours, the margins and the operational systems. So when the topic of franchising came up, their minds went where most people's minds go. McDonald's. Subway. Fast food. […]
I had a conversation last week that I haven't been able to shake. A professional reached out. This sharp guy just landed a great new role with solid income, real upside, the kind of position most people would call a win. And he was genuinely happy about it. But somewhere in the middle of our […]
When most people start exploring franchises, the first thing they do is reach for names they recognize. McDonald's. Subway. Chick-Fil-A. Safe, familiar, and proven. But here's what that instinct is actually telling you - you're shopping by brand recognition, not by fit. And in franchising, that's one of the most expensive mistakes you can make. […]
There's a pattern I see in almost every first conversation with a serious prospect. Before we've talked about their goals, their finances, or what kind of life they want to build, they've already crossed half the franchise world off their list. No food. No cleaning. No pest control. Definitely not painting. I get it. These […]
Here's a conversation I've had more times than I can count. I present a candidate with a strong franchise opportunity - solid unit economics, a growing category, and a proven system. They do a quick Google Maps search, spot a few similar businesses nearby, and say: "There's already a lot of competition in my area. […]
